designer
Biogen - SMA Awareness in children
Spinal Muscular Atrophy (SMA) is a rare and genetic condition that can affect children and adults. The aim of this campaign was to increase SMA awareness leading to early diagnosis by helping parents to identify possible symptoms in their babies.
For this, a series of 4 flipbooks was developed. Each book represents a different milestone that should be reached by the children at different ages.
In this project, I was responsible for the development of the digital imagery and motion for the campaign's hotsite contents and media assets such as Youtube Pre-Roll videos. As well as offline graphic material such as posters and a folder.
The campaign's website: www.oraropodeacontecer.com.br
Strategy and content: Manoela Brito, Paula Nogueira, and Stephanie Ramos.
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